The new 'golden road' is at Kingsway Business Park - "A new landscape for business" - hundreds of acres of empty muddy fields and tumbleweed.
Yet there has been even more spin from the multi-million pound turd polishers.
They are gushing about the 8th Wonder of the World- a one kilometre road in an empty muddy field that has, according to the RDA's own press release, cost TEN MILLION POUNDS. That's a lot of money down the pan.
Ten thousand pounds per running metre? £10,000?! Solid gold bricks would have been cheaper.
Why the media fanfare? The road has been built but closed off for over a year. Apart from the odd traveller caravan the empty gilded tarmac has little chance of wearing out for a while.
Rochdale's current MP Paul Rowen loves to take credit for the "exciting" regeneration of Rochdale. In happier days he posed for photos on another Kingsway yellow brick road.
Now the wheels seem to have fallen off the vain and grossly expensive scheme. Is Paul clicking his heels and wishing he was in Kansas?
"Always the bridesmaid but never the bride" was the picture painted of Rochdale by the regeneration press. Kingsway Business Park was pitched as our town's hope of happiness. There have been a few small suitors who have been offered sizeable dowries but time and time again, the £350,000,000 Kingsway project has been jilted rather than taken up the aisle.
The expensive excuses are starting to wear very thin and the spin is leaving people dizzy.
Back in Dodge, the Rochdale Observer have reported that the muddy field of dreams has to go back to the drawing board with a renewal of the planning permission for another 10 years.
According to its last accounts, Rochdale Development (sic) Agency spent over £1,600,000 justifying its own existence last year. Its senior officers are on very high salaries (obviously not performance related).
Rochdale Development Agencies little offshoot Pennine Land has been busy helping "facilitate" the £60,000,000 PFI "Yelloway House" office block.
At a time when savage budget cuts threaten Rochdale Council's Adult Care Service, the weakest and most vulnerable citizens of our town face an uncertain future.
Whereas the future looks bright for the gold-plated salaries and pension plans of Rochdale's failing but gold-plated turd polishers.
Rochdale deserves better than this.